Changelog
What’s new in Otzaro.
Platform updates, new features, and improvements — logged as they ship. Subscribe via RSS to get updates in your feed reader or aggregator.
Guide published: Medspa Inventory Shrinkage
Third resource guide live at /resources/medspa-inventory-shrinkage. Covers the four sources of shrinkage (provider overuse, partial vials, expired product, unrecorded usage), shrinkage cost table, how to calculate shrinkage rate, and the four operational controls that reduce it.
Guide published: Batch Tracking for Injectables
Second resource guide live at /resources/injectable-batch-tracking. Covers lot numbers, FEFO rotation, fractional dosing mechanics, shrinkage visibility, and the difference between compliance tracking and margin tracking.
Guide published: What Is COGS in a Medspa
First resource guide live at /resources/what-is-cogs-medspa. Covers what COGS means in an injectable practice, why most medspas don't track it correctly, point-of-service recording, fractional dosing, and what changes when COGS is visible at the visit level.
Otzaro public site launched
Full marketing site live with vertical landing pages for medspas, GLP-1 clinics, IV therapy practices, and independent providers. Includes platform overview, pricing, integrations, compare, resources, and demo booking.
Pricing page — 3-month early access free trial
Pricing page published with full early access details. Three months free, no credit card required, full platform access from day one. Positioned below Pabau, Zenoti, and Jane post-trial.
Resources hub — glossary, guides, and FAQ
Education center launched with an 8-term glossary covering COGS, FEFO, batch tracking, fractional dosing, and margin per visit. Six upcoming guides seeded. Platform FAQ available.
Integrations page — works-with positioning
Integrations page explains how Otzaro layers into existing stacks alongside Pabau, Zenoti, Moxie, Jane, Square, and QuickBooks. Native two-way sync integrations listed as coming soon.
Compare page — vs spreadsheets and scheduling software
Side-by-side comparison tables against spreadsheets and generic scheduling platforms. Covers margin visibility, batch inventory, COGS recording, provider analytics, and AI insights.
SEO and AI engine optimization across all pages
FAQPage and BreadcrumbList schema added to all vertical pages. AI crawlers (GPTBot, ClaudeBot, PerplexityBot, Applebot) explicitly listed in robots.txt. Rich snippet eligibility enabled via max-snippet meta. llms.txt updated with all page URLs.
Google Analytics 4 live with full attribution tracking
GA4 active with page view events, CTA click tracking, page type classification, and first-touch UTM attribution across all routes. 12 page types classified for segmentation.
Early access
Follow along as we build.
Otzaro is in early access. New features and improvements ship frequently. Book a demo to see the current state of the platform — and get input into what we build next.